From IT Cubicles to Tollywood Fame: Why Manasa Sharma and ‘Rakasa’ are Rule-Breaking Hits of 2026

Industry Buzz, News Published: 3 min read Mayur Shinde
Manasa Sharma

The Indian film industry often celebrates legacy, but every once in a while, an outsider disrupts the status quo. In April 2026, that disruptor is Manasa Sharma. A former software engineer from Srikakulam, Manasa has transitioned from writing code to directing one of the year’s most refreshing hits-Rakasa.

With the film currently making waves at the box office and clips of its director going viral, here is the inside story of Tollywood’s newest visionary.

The ‘Rakasa’ Box Office Phenomenon

Released on April 3, 2026, Rakasa (a wild fantasy-comedy) has defied the usual “first-timer” expectations. Starring Sangeeth Shobhan and Nayan Sarika, the film opened to a solid $2.85 crore on Day 1. By its first weekend, it comfortably crossed the $15 crore gross mark worldwide, securing its spot as the 9th highest-grossing Telugu film of 2026 so far.

Despite the ongoing IPL season, Rakasa has maintained steady theatrical occupancy, especially in the Telugu states. Industry analysts note that its recovery rate is over 60% within just a week, putting it on a clear path to “Hit” status against its modest $15 crore budget.

A 20-Minute Pitch That Changed Everything

One of the most searched queries about Manasa Sharma is her association with Niharika Konidela. In a world where project approvals take years, Manasa famously secured Niharika’s backing for Rakasa in just 20 minutes.

Produced under the Pink Elephant Pictures and Zee Studios banners, the film’s success is a win for collaborative filmmaking. Manasa’s rapport with Niharika, which started during the production of the web series Oka Chinna Family Story, has now evolved into a successful theatrical partnership.

The Engineer’s Blueprint: VFX and Practical Planning

Manasa Sharma’s IT background isn’t just a fun fact; it’s her secret weapon. Managing a fantasy-adventure with heavy VFX on a tight budget is a nightmare for many, but Manasa approached it with “engineering precision.”

  • Smart Scheduling: She shot the VFX-heavy second half first to give the post-production team extra months to perfect the visuals.
  • Modern Folklore: Inspired by the legendary B. Vittalacharya, she blended “Chandamama-style” storytelling with modern sensibilities, a move that is currently being praised by critics as “uneven but wildly fun.

“Viral Stardom: The “Shamili” Connection and Beyond

Beyond her directorial skills, Manasa has become a social media darling. Fans have pointed out her striking resemblance to actress Shamili, leading to viral “look-alike” threads. Her articulate interviews and relatable journey from an IT firm “bench” to the director’s chair have truly resonated with the youth. Her previous work on the Sony LIV series Bench Life already earned a cult following among corporate employees, and that support has now transitioned into a loyal theatrical audience.

What’s Next for Manasa Sharma?

With Rakasa establishing her as a commercially viable director, the industry is buzzing about her next move. Whether she continues in the supernatural thriller space or moves toward a full-fledged folklore epic, one thing is certain: Manasa Sharma is no longer just a trending name; she is a staple of Tollywood’s future.

Mayur Shinde
Author & Contributor

Mayur Shinde

Mayur | 6 years of SEO precision, 24/7 cinema obsession. I don't critique films; I celebrate them. From decoding box office trends to tracking the next big hit, I turn movie data into stories. Not an expert, just a fan who loves keeping you ahead of the cinematic curve.
FAQ
Who is the director of the Telugu movie Rakasa?
The movie Rakasa is directed by Manasa Sharma, a former software engineer who transitioned into filmmaking after successful web series like Bench Life.
What was Manasa Sharma's profession before directing movies?
Before entering Tollywood, Manasa Sharma worked in the IT sector as a software engineer, which later inspired her digital series Bench Life.
Is Rakasa movie a hit or flop?
As of April 2026, Rakasa is performing well at the box office, having recovered over 60% of its budget in its first week, making it a commercial success.
Which movie did Manasa Sharma direct first?
While she wrote Oka Chinna Family Story and directed the web series Bench Life, Rakasa (2026) is her official theatrical directorial debut.